Podcast

Keeping Time S9 Ep.04: Alexandre Beauregard, Founder of Beauregard Watches

By Oster Jewelers | June 28, 2025 0 Comments

We are joined today on Keeping Time podcast by another new friend, Alexandre Beauregard, Founder & CEO of Beauregard. The Montreal and Geneva based lapidary turned watchmaker shares his fresh approach on this superb episode. Listen in as we chat this watch-industry outsider who brings the qualities of a master jeweler to the rarified world of true Haute Horlogerie.

When listening, you may quickly pick up on the same vibes that we all feel knowing Alex. This is a genuine craftsman with an incredibly likeable and approachable personality. In fact, Alex’s personality has created lasting friendships within the watch industry and is evident with his first Man’s watch: Ulysse Aqua. When exhibiting with Beauregard at Baselworld in 2019, Alex Beauregard met the legendary watchmaker, Vianney Halter. They immediately became friends. This friendship led to a true artists’ collaboration for this very special project.

Join hosts Doug and Jeremy as we explore the artistic world as well as the remarkably creative work of Beauregard. The conversation explores the beginnings of his eponymous company and also delves into the many techniques and applications and exciting challenges faced in creating Metiers D’Art timepieces. Our conversation is free and loose as always, and follows an unpredictable path aimed at unveiling the personality of one of the world’s most unique and talented craftsmen.

We hope that you enjoy Keeping Time podcast with host Jeremy Oster and co-host Doug Hoyt. If you could take a moment to rate, review as well as share with like-minded watch enthusiast friends it truly helps others to discover Keeping Time podcast.

^{Beauregard CEO & Lapidary Artist Alexandre Beauregard}