Louis Erard x Konstantin Chaykin Unfrogettable: A Timekeeping Fairytale
The Unfrogettable is a whimsical new collaboration between Louis Erard and Konstantin Chaykin blending Slavic folklore with Japanese symbolism, and modern horology. Drawing inspiration from the Frog Princess folktale, the Louis Erard x Konstantin Chaykin Unfrogettable captures that same spirit of surprise and transformation, merging myth, humor, and mechanical artistry into a single expressive creation in two distinct limited edition masterpieces.
A Dial Alive With Personality
Louis Erard’s classic regulator display has been reimagined into a horizontal layout that feels intuitive and fresh. Hours rest at 9 o’clock, seconds at 3, and a bold arrow-shaped minutes hand ties directly to the Frog Princess theme. As the movement turns, the pupils rotate, giving the dial an animated presence rarely seen in modern mechanical watches. Dark green or deep purple grained bases, lacquered accents, and a dual-tone minute track stamped with “Louis Erard ❤ Konstantin Chaykin” add depth, color, and independent-watch charm.
A Crown With Fairytale Whimsy
The detailed crown adds a small but memorable touch of storytelling. Its sculpted profile nods to the watch’s folkloric muse while still offering functional grip and comfort. Combined with the redesigned Grade 5 titanium case that features alternating satin and polished surfaces, the crown helps shape the watch’s playful yet sophisticated character.
The Calibre and Its Mechanical Animation
Inside the 40 mm titanium case, the movement brings the entire concept to life. The horizontal regulator layout works in harmony with the rotating pupils, creating expressive animation without sacrificing accuracy. This inventive mechanical architecture highlights the strengths of modern independent watchmaking, balancing precision engineering with imaginative artistry.
The Strap: Armor-Inspired Craftsmanship
The strap adds another layer of cultural storytelling. Crafted from lacquered Himeji Kurozan leather, it uses the same traditional Japanese techniques once applied to samurai armor. The result is a strap with remarkable durability, a deep black sheen, and a tactile richness. Complementing green or purple stitching and rabbit-leather lining add color and comfort, turning the strap into both a functional and artistic element.
Titanium Comfort and Everyday Wearability
Despite its expressive personality, the Unfrogettable remains highly wearable. The lightweight Grade 5 titanium case, paired with a 12.45 mm profile, sits comfortably on the wrist. This balance of playful design, advanced materials, and ergonomic proportions makes it a standout luxury watch for daily enjoyment, not just display.
A New Fairytale in Modern Horology
Ultimately, the Louis Erard x Konstantin Chaykin Unfrogettable tells a story that unites folklore, cultural symbolism, and cutting-edge mechanical creativity. It brings humor, artistry, and technical depth leaping to life. For enthusiasts who want a luxury independent watch that feels imaginative, meaningful, and unlike anything else, this fairytale-inspired creation offers a fresh chapter worth jumping into!
Learn more about Louis Erard on Keeping Time S6 E3: Manuel Emch
Join us for this episode as we discuss Manuel’s origins, journey and motivations. He became the Swatch Group’s youngest ever Brand President, 20 years ago, when Manuel took the reins and developed the historically important brand, Jaquet Droz. With a keen eye for design and a deep respect for history, Manuel built a successful luxury brand around the inspired Grande Seconds design inspired by an original creation of Jaquet Droz. In this pod cast, the focus of the conversation turns to his vision for the exciting brand, Louis Erard. With a deep respect for “Métiers d’Art,” including Grand Feu enamel dials and engine-turned guilloché dials, Manuel saw an opportunity to create extraordinary watches at surprisingly affordable prices. We discuss the collection and how he is able to create such competitively priced, highly desirable and collectible timepieces. We also discuss the exciting collaborations which to date include Vianney Halter and Alain Silberstein.











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