Salma Hayek: The new face of Pomellato

Pomellato has named actress Salma Hayek as the face of the brand, featuring her at the center of its newest ad campaign. The campaign was shot by photography duo Mert Alas and Marcus Piggott in Los Angeles, and includes a number of close-up images featuring Hayek laying in an open-air swimming pool as she dons Pomellato jewels. The company said it selected Hayek to be in its campaign because she possesses the traits that all the brand’s ambassadors have shared: indisputable beauty and a strong, individual personality. She also is at the height of success and glamour but remains accessible, an aspect that the brand said it sees in its fine jewelry.