Beauregard Watches: Where Time Blossoms on the Wrist
At the heart of Beauregard lies a distinct vision: Swiss horology meets haute joaillerie in vivid color and sculptural form. Dials bloom with hand-carved stone floral compositions. Cases shimmer with carefully set diamonds. Beauregard brings gemstones and watchmaking into a seamless conversation. The brand’s aesthetic language draws from nature, confections, and fine art. Well suited for meaningful milestones, like anniversaries or birthdays, Beauregard’s creations also shine as thoughtful “just because” luxuries for Mother’s day or any occasion that calls for something special.
Alexandre Beauregard: The Man Behind the Maison
Alexandre Beauregard’s path into watchmaking defies convention. He moved away from traditional academic structures early on. Instead, he pursued an alternative education that allowed him to develop both technical skill and creative expression. This dual focus continues to define his work today. Starting with fashion and graphic design, Alexandre refined his sense of proportion and composition. His growing fascination with watches led him toward gemology. There, he sought a deeper understanding of materials. His apprenticeship with master lapidary artist Yves Saint-Pierre proved pivotal. Under this guidance, he developed the ability to sculpt gemstones into expressive, organic forms.
Frequent collaborations in Switzerland further shaped his expertise. Alexandre built relationships with horologists, movement specialists, and case makers. Over time, he developed a fully integrated approach to watchmaking. Each design begins as a sketch, then evolves through meticulous craftsmanship. The result reflects a rare synthesis of artistry and engineering, grounded in both intuition and discipline.
The Dahlia Collection: A Floral Tourbillon in Motion
The collection that launched Beauregard’s foray into watchmaking in 2018, the Dahlia immediately established the maison’s distinctive identity. At the center of each piece, a flying tourbillon anchors the floral inspired design. Surrounding it, hand-carved gemstone petals form a layered blossom. These elements are expertly carved and shaped individually in the Montreal atelier. Their proportions and placement require exceptional precision. A white gold case, set with carefully selected diamonds, enhances the overall luminosity. The dial itself becomes a sculptural landscape, rich in color and depth.
Technically, Dahlia reflects a high level of horological expertise. The Swiss automatic movement offers a 72-hour power reserve and operates with consistent reliability. Hours and minutes appear on rotating peripheral discs, allowing the central composition to remain uninterrupted. Each watch, made in a choice of mother of pearl, red coral, turquoise, pink coral, and fire opal, is produced as a unique piece reinforcing its exclusivity. As a result, Dahlia appeals to collectors seeking both mechanical complexity and artistic distinction.
The Lili Collection: Refined, Feminine, and Modern
The Lili collection introduces a more distilled interpretation of Beauregard’s floral language inside a distinctive rectangular case. While the composition feels lighter, it maintains the same commitment to craftsmanship and detail. Like the Dahlia, the dial centers on a gemstone blossom composed of precisely cut petals. Each element is crafted with precision, ensuring a seamless composition. A diamond-set base enhances the interplay of light across the surface. The rectangular case adds a contemporary dimension, offering a refined contrast to the organic forms within.
Available in a selection of eight gemstones within a white or rose gold diamond encrusted case, this collection emphasizes versatility. Its proportions and structure allow it to transition effortlessly between settings, with a supple satin strap bringing it all together on the wrist. Whether worn daily or reserved for special occasions, Lili maintains a sense of quiet sophistication.
The Lili Bouton Collection: A Bouquet of Color
Lili Bouton returns to the round silhouette of the Dahlia, in a delicate 33mm round case, while retaining the composition of the original Lili, but in a fuller form. The design achieves a careful balance between softness and structure. Thirty-six individually crafted gemstone petals form the central motif. Their arrangement creates a sense of depth without overwhelming the dial. Beneath them, a diamond-set surface introduces subtle brilliance. The quartz movement ensures precise and reliable timekeeping, allowing the design to remain the focal point.
This collection appeals to those who appreciate understated refinement. It carries the presence of fine jewelry while maintaining the clarity of a timepiece. Like the Lili, a selection of stones and gold help bring the vision to life in a personalized way, while the complementing satin strap ensures elegance on the wrist.
The Lili Candy Collection: A Playful Twist on High Jewelry
With Lili Candy, Beauregard explores a more expressive visual direction. The collection introduces vibrant color and fluid form while preserving the maison’s dedication to precision. The dial features a swirling arrangement of gemstones including white and yellow opals, blue topaz, amethyst, and more, carefully selected for both hue and clarity. These stones create a confectionary delight, evoking a sense of wonder with every flick of the wrist. A diamond-set case frames the sweet spectacle, reinforcing its luminosity. The interplay between polished gold and vivid color adds further dimension.
Despite its more playful aesthetic, the craftsmanship remains exacting. Each gemstone is cut and set with precision. The quartz movement provides dependable performance, ensuring practicality alongside artistry. Lili Candy lends itself to celebratory moments, working particularly well as a memorable birthday gift or a distinctive personal indulgence.
The Gemmy Bear Necklaces: Whimsy Meets Craftsmanship
Not limited to watches, Beauregard brings their whimsical influence to the world of jewelry. The playful Gemmy Bear pendant necklace in either white or rose gold, reinterprets the classic childhood candy with daringly dynamic colored stones. Each pendant is carved from natural gems, resulting in subtle variations in tone and texture. This process ensures that every piece remains unique. A single VVS diamond set on the bail adds a refined accent. The combination of material and form creates a balance between playfulness and craftsmanship.
These candy colored Beauregard Gemmy Bear necklaces bring joy and imagination to every day style choices. Available in a selection of stones from the fiery tones of Fanta opal and citrine, to the calming oceanic hues of chrysoprase and amazonite, they layer easily with other pieces while maintaining their individuality. As gifts, they feel both thoughtful and distinctive and are a perfect way to commemorate a day to remember.
A Distinct Vision in Modern Luxury
Beauregard continues to shape a unique space within haute horlogerie and joaillerie. Each piece reflects a commitment to both artistic expression and technical integrity. The maison maintains control over every stage of production. From sourcing raw gemstones to final assembly, each step takes place within its own ateliers and trusted Swiss network. This approach ensures consistency while preserving the integrity of the design.
For collectors and connoisseurs alike, Beauregard offers a compelling alternative. Its timepiece creations move beyond traditional definitions of luxury watches. They present time not only as a measure, but as an experience shaped by craftsmanship, imagination, and enduring beauty. Their necklaces carry this story forward in a way that can be embraced by all. Whether shopping for Mother’s day gifts, hallmarking a special anniversary, or celebrating “just because, explore the Beauregard Watch and Jewelry Collections at Oster Jewelers today.
Learn more about Beauregard on Keeping Time S9 E4: Alexandre Beauregard
Join hosts Doug and Jeremy as we explore the artistic world as well as the remarkably creative work of Beauregard. The conversation explores the beginnings of Alexandre’s eponymous company and also delves into the many techniques and applications and exciting challenges faced in creating Metiers D’Art timepieces. Our conversation is free and loose as always, and follows an unpredictable path aimed at unveiling the personality of one of the world’s most unique and talented craftsmen.
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